Before the explosion of e-commerce, Black Friday shopping was purely in-store. Shoppers had no choice but to wake up as early as 3 am, drive or commute to their favorite stores, search for packing space and endure the ruthless crowds to navigate to their favorite products. However, the growth of e-commerce has seen store owners introduce their Black Friday sales online. In fact, this year’s Black Friday sales online are projected to increase by 14% up from 12% last year. Here are the advantages of shopping online this Black Friday:

Black Friday online shopping lets you shop on more stores

With in-store Black Friday shopping, you will need to research and find the store that offers the best deals and wake up early on a real day. If you’re lucky enough, you’ll walk away with the best Black Friday deals that you had yearned for. The downside to in-store Black Friday shopping is that you might never find time to hit other stores to grab that best deals because you might find them already gone. Black Friday online shopping lets you scour all the stores that offer Black Friday deals, and buy from multiple stores in the comfort of your home in a shorter timescale.

Black Friday online shopping offers you access to a wide range of product selections

The beautiful thing about shopping online on Black Friday is the ability to access the best Black Friday Deals online from pretty much every product offered by the retail store. Case in point: Amazon lists more than 232 million products on their Black Friday specials page with great discounts. If you were to shop in a brick-and-mortar store, it would be impossible to access all these products. But with online shopping, you can access almost all of them.

Shopping the best Black Friday deals online guarantees free shipping

Most stores that offer pre-Black Friday sales and Black Friday sales online typically extend free shipping services to customers. They don’t want the shipping cost to add up shoppers’ costs. In fact, most Black Friday ads come with ‘’free shipping’’ tag to entice as many customers as possible to buy from them.

Black Friday online shopping exempts you from sales tax

Some states are lucky because sales tax is not collected. However, most states do collect this tax, and so, Black Friday stores have to include this tax. But, even in states that collect this tax, many stores don’t include it in their products on Black Friday.

The efficiency and convenience of shopping online have seen many shoppers choose to shop online on Black Friday. This trend is expected to grow in the coming years, and soon enough, Black Friday will be dominated by online shopping.

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